Sacha Baron Cohen’s Bruno set to open twice as big as Borat in the US.
It looks like Sacha Baron Cohen has done it again as Bruno looks set to open twice as big as smash hit Borat in the US.
According to industry reports, the new film is headed to a $40m-50m haul in its first weekend in US cinemas.
Box-office takings have been so high so far they are set to exceed the $30m projections and almost double Borat’s $26.5m opening weekend.
With a budget of just $42.5m, the film is set to be yet another hugely profitable project from Cohen.
The comedian has travelled the world to publicise the well-reviewed film, with various high-profile appearances in US television this week.
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